Novomatic has officially secured its place as one of the most prestigious and valuable brands within the European Economy. The Austrian brand has become the second most valued company in the rankings of the European Brand Institute for September 2020.
The Austrian Brand Value Study determined this as of June 2020. Not only this, Novomatic was titled as one of the TOP500 companies with the highest turnovers in Austria. The brand that secured the first place above Novomatic was none other than the well-known brand Red Bull. Third place was the jewellery brand, Swarovski.
Novomatic today is considered as one of Europe's biggest gaming technology corporations. The brand has continuously grown and surpassed many obstacles in their rise to fame and dominance within the iGaming market. Novomatic’s brand value and growth is innovative and unique despite the great saturation that lies within the iGaming industry.
In terms of figures and values, the brand value has shot up by 3.3% to have an estimated brand value of €3.545 billion. This has been achieved by the two phased strategy. Not only are they taking over the B2B and B2C strategy, they have received countless awards for their technology and innovation within the gambling industry. Just this year in the recent Gaming awards, Novomatic went home with the ‘Casino Supplier of the Year’ award, which believe us when we say, does not easily go out to any gambling brand without the effort put in.
In addition to this, they received the ‘Best UK Slot Machine’ award from the British Casino Awards of 2020, again suggesting the horizon definitely has no limits for Novomatic. We can expect much more casino gaming activity to be dispensed from one of the most prestigious iGaming brands of the moment.
More About Novomatic’s Success
With involvement from over 50 countries worldwide and a turnover of €5.1 billion, Novomatic have dramatically risen to recognition from their beginnings in 1980. Other brand achievements for Novomatic include the multiple casino involvement that they have participated in with casinos such as Casino Admiral Sevilla, Casino Admiral Granada, Casino FlaminGo Skopje, Casino Admiral Waalwijk, and Casino Admiral Triesen, endorsing the Novomatic brand within casino halls. Brand ambassador David Hasselhoff, also took the face of the B2C campaign in 2018 for Admiral.